Let’s really break it down.

When you look at the stats per genre, the inequality is glaring.

According to NielsonIQ, women hold an estimated $31.8 trillion in global purchasing power as of recent studies.

They drive around 70–80% of consumer purchasing decisions worldwide, either through direct spending or by influencing household purchases.

So WHY are the percentages of women voicing in these categories SO low?

Brands are missing out on billions of dollars by not including more women in front of and behind the camera.

Now the numbers start to make sense.

The number of ads actually aired during major NFL games are on par with data collected from the voice over community.

Women don’t have the same opportunities as men when it comes to male dominated genres like sports.

So far, in an ongoing Building Doors poll with 200+ responses,

90% notice when a brand uses a male vs. female voice in ads,

and 75% say gender inclusivity in branding matters.

TAKE THE POLL

and help us build more doors for ALL voices to be heard.